Over ten years of experience in

Creative Direction

About Me

I’m Emily Macke and I’m a creative soul!

Early on in my career, I got some advice that shaped my approach to creative design.  That advice was to always have an answer.  I initially thought, well that’s silly, what if I don’t know the answer?  What I quickly came to realize is, it didn’t mean making something up on the spot.  It’s meeting with your client, doing research into their brand, and understanding the problems they’re trying to solve.  As a creator and strategizer, I’ve got the answer to your problem.

I’ve been working with brands for nearly a decade to develop creative video and motion design packages that tell brand stories and connect with customers.  Throughout the course of my career, I’ve won several awards for my creative direction and motion design and love working both as a leader and a team member.

Interested in partnering with me?  Want to chat about motion design or craft beer?  Maybe you’ve got a cool hiking trail you’d like to recommend!  Reach out to me at emily.m.macke@gmail.com.

My Process

01

Consult

My process, like many others’, begins with a call/zoom/coffee shop meeting to understand your needs and determine what problem you’re looking to solve.  Together we’ll come up with a set of goals for the overall project.

02

Research

Before any design or planning is completed I like to fully understand your brand.  I want to know how your brand speaks to its’ customer, what you define as your style, and who your target customer is.

03

Concepting

During the concept phase, I work with trusted team members (video editors, audio engineers, designers, cinematographers, etc) to create mood boards and style frames that both reflect your brand’s voice and solve your problem.  These assets are iterated upon and go into pre-production only when we’re satisfied that concepts meet the goals we’re looking to achieve.

04

Production

Now we take those plans and put them into action.  Video shoots are completed along with post-production.  Motion design sequences are built off of style frames and revisions are addressed as various iterations are reviewed.  Deliverables become available and we can start testing to ensure that goals are being met!

Recent Projects

Affiliated Title

Motion Design
Project: ClickBank Affiliated Video Series Client: ClickBank Team: Lori Regan Taylor Utt Software: Illustrator, After…

The Spark by ClickBank

Motion Design
A series of training courses aiming to teach ClickBank users strategies for affiliate marketing and…

Total Fitness

Motion Design
A glitchy motion graphics package that pairs with sleek video production.

My Clients

I create great design

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